Managing Change Burtons Case Study - 2776 Words

Burtons Casestudy Managing Change Ladislas Rice 1969-1975 1) When Rice took over as CEO at Burtons in 1969, the men s clothing industry was beginning to have a higher demand. Due to the Beatle s era during the 60 s, men became more fashion conscience. Up in till Rice was appointed, Burton s menswear specialised in made-to-measure suits but young males were buying more ready to wear clothes. Competition was becoming stronger, coming from Italian designers, which offered ready to wear suits and more colourful casual clothes. Not only were these garments ready to wear but also they were less expensive to buy. This was becoming a serious problem for Burtons and changes had to be made. The first decision Rice made was to switch†¦show more content†¦St Remy a French company was bought which retailed men and women clothes. Burtons wanted to expand in France, as the market for made-to-measure clothes still had a high demand. This was also bought to add volume to the Burtons factory, as it wasn t manufacturing to its full capacity due to the slump in demand in Britain. Another acquisition was Evans Outside, which had 76 shops and computerised stock control systems, which could help Burtons menswear deal with larger stocks with increased productivity due to the move into ready to wear clothes. Also with the takeover the retail skills of Cyril Spencer were acquired. Further acquisitions included Ryman Conram and Green s. Ryman Conram sold stationary and had 75 retail outlets with four manufacturing units. Greens, then at the beginning of its growth in the consumer market, were electrical goods retailer. In 1972, a separate property company was established called Montage Burton Property Investment Limited. 3) Rice s strategy of diversification wasn t very successful; as the switch from made to measure clothes seemed to disappear. A way of showing this, can be done by using the Kaleidoscope analysis: Time: Rice tried to change things to quickly which in the end slowed down the process of changing to ready to wear clothing. His mass of takeover happened very quickly, enough time wasn t taken to properly assess the companies. Scope: The changes Rice implemented were toShow MoreRelatedUnilevers Self-Assessment: An Analysis893 Words   |  4 PagesAccording to the case study, early results from the self-assessments led to improvements in a variety of areas. For example; the case study touts on page 8 improvements were identified in the areas of communication, process management and goal deployment. Since communication in any form is a strong component of a successful business, this one facet alone is well worth the self-assessment process if it succeeded in initiating those improvements. 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